Why the Wellness World Is Finally Talking About Poop — And Why You Should Too

Let’s face it — poop talk used to be taboo. The kind of thing whispered behind closed doors or avoided like bad gas at a dinner party. But now? Everybody’s talking sh*t — literally. From TikTok to the Today Show, gut health has entered the group chat. Celebrities are confessing their bowel habits, wellness influencers are reviewing colon cleanses like it’s the new face serum, and suddenly, poop is trending.

And honestly? It’s about time.

So what changed? We finally realized that our gut is the command center of our health. Your mood, energy, immune system, hormones, skin — they all take cues from your microbiome. And the fastest, most honest check-in with your gut? Yep. Your poop.

Wellness influencers like @glowwithava and Dr. Mark Hyman are putting bowel talk on blast. Even celebrities like Kourtney Kardashian and Gwyneth Paltrow are shining a (gold-plated) light on digestion, colonics, and gut-supporting supplements. It’s no longer shameful — it’s smart.

But let’s go deeper (like… transit time deep). Here’s what most people still don’t know: It’s not just about going — it’s about how long it takes from plate to toilet. Your digestive transit time is one of the most revealing indicators of gut health. Too fast? Your body might not be absorbing nutrients. Too slow? You’re likely reabsorbing toxins meant to be flushed. And spoiler alert: most people are way off.

That’s why I created BlueHue Transit Time Capsules. Take one. Eat a regular meal. Then wait. When your poop turns blue, your gut has spoken. No doctor’s visit. No awkward questions. Just honest, empowering data about your body in vibrant blue.

If you’re already tracking your steps, your macros, your sleep… why not your gut rhythm? This isn’t just trendy — it’s transformative. Struggling with bloating or fatigue? Trying to optimize your supplement routine? Curious if your daily greens are even working? Start with your transit time. It’s the receipts your body’s been giving you this whole time.

We talk about our period flow, our skincare routine, our protein intake — so why should bowel movements be off limits? Poop is power. Poop is feedback. And honestly? Poop is kinda iconic right now.

So go ahead — talk about it. Post about it. Track it. And if you’re ready to finally stop guessing, let BlueHue show you what your gut’s been trying to say.

Ready to find out what your gut is really up to? Grab your BlueHue Transit Time Capsules, take the test, and join the #BlueHueMovement. Because wellness starts from the bottom up — literally.